When Dimple Met Rishi
The Challenge:
Breaking into the competitive YA contemporary market with a diverse romance featuring Indian-American protagonists, a demographic traditionally underrepresented in mainstream publishing.
The Strategy:
Amanda developed a multi-layered campaign that positioned the book as both a heartwarming romance and an important #OwnVoices narrative. The strategy included targeted outreach to diversity-focused book bloggers, strategic use of early reader reviews, and a social media campaign highlighting the book's authentic cultural representation.
The Results:
- ⭐ 4.3/5 stars with over 2,071 ratings
- 📚 Became the first book in a successful three-book series
- 🎯 Secured prominent placement in Amazon's Teen & Young Adult categories
- 💬 Generated significant buzz in the #DiverseBooks community
- 🎬 Film rights optioned
Amanda understood exactly how to position my debut novel in a crowded market. Her strategic approach to reaching readers who were hungry for diverse love stories was instrumental in 'When Dimple Met Rishi' finding its audience. She didn't just market a book; she helped launch my entire career as an author. Her insights into both the commercial and cultural aspects of book marketing are unmatched.