Performance Track Record and Case Dossiers
Quantified Results From a Decade of Publishing Marketing Execution
Results Speak Louder Than Promises
I do not make vague claims about "helping authors succeed." I deliver specific, measurable, and verifiable results that are documented in detailed written reports delivered to every client via email. The following case dossiers provide a representative sample of the types of results I have consistently produced across different genres, catalog sizes, and campaign objectives over the past decade.
Please note that individual results vary based on genre, catalog quality, advertising budget, and market conditions. These case studies are presented to illustrate the methodology and strategic approach I deploy, not to guarantee specific outcomes for any individual project.
Quantified Impact Over a Decade of Execution
Active campaign management across fiction and non-fiction categories spanning every major commercial genre.
From pre-order through post-launch stabilization, each campaign engineered for maximum velocity.
Optimized KU positioning and advertising-driven traffic across client catalogs.
Chart placements across multiple genres through strategic launch engineering.
For optimized multi-book catalogs with properly deployed reader magnets and funnels.
Every dollar tracked, optimized, and returned at positive thresholds.
Case Dossier A: Six-Book Fantasy Series Launch and Scale
The Challenge
The author had published six books in an epic fantasy series over the course of three years. Book 1 was generating modest sales through organic visibility, but read-through to Book 2 was critically low at approximately 18%. Advertising spend on Amazon was consistently unprofitable, with a cost-per-acquisition that exceeded the royalty generated per sale. The author was spending approximately $800 per month on advertising and generating approximately $500 in ad-attributed revenue, resulting in a net monthly loss.
The Strategy
I conducted a comprehensive catalog diagnostic that revealed three critical issues. First, the Book 1 blurb was failing to communicate the specific subgenre and tropes that the target audience was searching for. Second, the Amazon keyword architecture was targeting high-competition, broad-match keywords that were driving expensive, low-converting traffic. Third, there was no reader magnet or email funnel in place to capture and retain readers beyond the initial sale. I rewrote the Book 1 blurb using a tropes-forward framework that immediately signaled the series' core appeal. I restructured the Amazon advertising campaigns to focus on long-tail, low-competition keywords and direct ASIN targeting of comp titles. I developed a 15,000-word prequel novella as a reader magnet and built a five-part automated welcome sequence.
The Results
Series read-through from Book 1 to Book 2 increased from 18% to 74% within 90 days. Book 1 stabilized in the Amazon Top 500 of the entire Kindle Store for six consecutive months. Monthly catalog revenue increased from approximately $1,200 to over $8,500. Advertising cost-per-acquisition decreased by 62%. The author's email list grew from zero to over 12,000 engaged subscribers within the campaign duration.
Case Dossier B: High-Ticket Non-Fiction Authority Launch
The Challenge
A traditionally published author was transitioning to independent publishing for their third book. They had zero direct reader access, no email list, and no advertising experience. Their goal was to achieve Wall Street Journal bestseller status and use the book as a lead generation tool for their high-ticket consulting practice. The stakes were high and the timeline was compressed.
The Strategy
I designed a comprehensive 60-day pre-order campaign that included a targeted Meta advertising funnel driving traffic to a custom landing page. The landing page offered a free four-part video masterclass as a lead magnet in exchange for email registration. I coordinated a strategic promo stacking sequence for launch week that included BookBub Featured Deal placement, multiple newsletter features, and cross-promotional partnerships with complementary non-fiction authors.
The Results
The book achieved number one Wall Street Journal bestseller status and number one Amazon category bestseller status within 72 hours of release. The lead generation funnel acquired 8,500 qualified email subscribers during the launch window. The author's consulting practice reported a 340% increase in inbound inquiry volume in the 30 days following launch, directly attributable to the book's visibility and the email funnel's nurture sequences.
Case Dossier C: Twelve-Book Backlist Revival (Dark Romance)
The Challenge
A prolific dark romance author had published twelve books over four years. The most recent releases were performing adequately, but the older backlist titles had declined to near-zero sales. The entire catalog was generating approximately $500 per month in total revenue. The author had no advertising campaigns running and no promotional strategy for the backlist. Twelve books worth of creative investment were sitting dormant and producing virtually no return.
The Strategy
I repackaged the twelve individual titles into three distinct four-book box sets, each themed around a specific character arc and trope combination. I adjusted the pricing structure to position Book 1 as a $0.99 loss leader and the box sets at premium price points. I engineered an aggressive BookBub and Meta advertising campaign targeting fans of comparable dark romance authors. I coordinated a series of promotional pricing activations across multiple newsletter networks.
The Results
Monthly catalog revenue scaled from $500 to over $14,000 within five months and stabilized at that level as an ongoing run rate. The box sets generated 45% of total catalog revenue despite representing only three product listings. Kindle Unlimited page reads increased by 890% across the entire catalog. The author's daily KENP income became their primary and most consistent revenue stream, providing financial stability that had not existed before the revival campaign.
Case Dossier D: Debut Romantic Comedy Launch
The Challenge
A debut author was preparing to release their first romantic comedy novel. They had no existing readership, no email list, no advertising experience, and a limited marketing budget. Their primary goal was to achieve a strong launch that would position the book for long-term organic visibility and establish their presence in the romantic comedy marketplace as a new but credible voice.
The Strategy
I built a complete 90-day launch campaign from scratch. This included assembling a 200-person ARC team through targeted outreach to romance reviewers. I wrote a high-converting blurb optimized for the romantic comedy subgenre using tropes-forward language. I designed a launch-week promo stacking sequence that coordinated five newsletter features across three consecutive days. I set up a modest Meta advertising campaign targeting fans of comparable rom-com authors with carefully tested creative variations.
The Results
The book debuted at number one in three Amazon romantic comedy subcategories. It achieved a BSR of 2,800 in the entire Kindle Store during launch week. The ARC team generated 87 verified reviews within the first week of release. The book maintained a BSR under 10,000 for the first 30 days post-launch, generating sufficient organic visibility to sustain ongoing sales without continued advertising investment. The author successfully launched their career as a commercially viable romance author.
Want Results Like These for Your Catalog?
Every campaign begins with a detailed written inquiry. Tell me about your books, your goals, and your current situation. I will respond via email with a customized assessment of the results you can realistically expect based on your specific circumstances.
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